The Playbook Agency

WE FIX, BUILD OR AUTOMATE YOUR INBOUND & OUTBOUND SALES WORKFLOWS

We support SaaS, Web3 & Enterprise B2B companies build pipeline, more efficiently, using technology, AI & automation.

Trusted by industry leaders

3x your outbound opportunities using today’s workflows

30+

Companies Supported

40%

saving with lower technology costs via automation

50%

more time spent selling

The Challenge Today

Outbound & Inbound is now more technical than ever

Install AI & automation without losing human connection

Customer Acquisition Costs Are Sky High

Your sales team drowns in manual research

Scaling outbound is blocked by process bottlenecks

Who do you really trust to navigate you?

Flexible Packages to Fit Your Needs and Budget

Contact Data & Research

Get mobile phone, email & LinkedIn ready, researched leads - in 24 hours for your team

From $1,000

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  • 20+ data providers for phone, email + LinkedIn

  • Save 20 hours per rep per week

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  • Map your entire TAM with quality data

  • Access to a $200,000 technology stack, at a discounted rate

Let's Discuss

Revops & Clay Engineering

Whether you want to diversify your pipeline or fully outsource it, we’ve got you covered.

From $5,000

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  • Automate outbound - Build, enrich, score & message leads in seconds

  • Automate inbound - Auto score, priorities and connect with inbound leads

  • Account & lead scoring models implemented

  • 2-3 Clay Tables Per Month

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  • Continuous GTM Engineering Support

  • Cost & Outcome Optimised technology stack

  • CRM & Data Enrichment

  • Copywriting & AI Snippet Creation

Let's Discuss
Recommended!

Outbound As A Service

Diversify your pipeline or fully outsource it

From $3,750

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  • Unlimited Campaigns across Cold Email & LinkedIn

  • Up to 4,000 net new contacts per month.

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  • 2x Optimised LinkedIn Profiles  (800+ touch points)

  • Up to 16,000 touch points

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Our Success Stories That Inspire Growth

Dive into our success stories and discover the strategies that drive measurable outcomes.

10x ROI in 60 days with Web3 Compliance SaaS, Compilot
Web3
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10x ROI in 60 days with Web3 Compliance SaaS, Compilot

Compilot is a leading provider of compliance solutions for Web3 businesses, offering an integrated platform for KYC, KYB, KYT, and AML processes.

Their all-in-one solution streamlines customer onboarding and monitoring for crypto exchanges and other blockchain-based businesses.

Building Salesflow's ARR from $0 - $4,000,000
SaaS
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Building Salesflow's ARR from $0 - $4,000,000

Salesflow is a Linkedin automation tool designed to generate leads for Linkedin users. The company was spun off a lead generation agency and is bootstrapped to this day.

Supporting Bowimi adding £200,000 in ARR in 6 months
SaaS
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Supporting Bowimi adding £200,000 in ARR in 6 months

Bowimi, a pioneering SaaS start up focussed on the FMCG (Fast Moving Consumer Goods) sector, embarked on a journey with The Playbook Agency to upgrade their outbound sales strategy.

Bowimi's software empowers challenger F&B brands by simplifying field sales, operationalising data and engaging customers offline.

Creating a hands-free opportunity engine for ChannelCrawler
SaaS
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Creating a hands-free opportunity engine for ChannelCrawler

ChannelCrawler is a SaaS platform that helps businesses find YouTube creators, influencers and their channels as well as their contact data. Think ZoomInfo for YouTubers

What our customers say about us

Scaling Growth, One Insight at a Time.

Your Questions Answered

Get in touch with us
How do you work?

We work either on a project or retainer basis, most of our customers stay a minimum of 6 months before transitioning into an in house model. As a growth partner, we don’t just stop at meeting bookings, but look to be a reliable swiss army knife across the entire GTM function.

How does this compare to hiring an in-house team member?

We always recommend hiring internally. However, it often costs 3x and upwards. It’s not just a salary you need to think about, it’s training, taxes, benefits, SaaS and more. All in all the average rolled up SDR cost is close to $120-150k per year.

There’s a million agencies, what makes you different?

There are a million agencies, but only a handful of good ones. We’ve actually built and scaled B2B teams across Web3, SaaS and more.

Do I need a sales team to work with you?

No, you don’t need an existing team to work with us. Quite often fast growing start-ups will hire us to lay the foundations and scale their outbound before they invest heavily into a team. Larger businesses will have a hybrid approach with us, using us to support their internal functions and de-risk their pipeline strategy.

I don’t have any customers yet and am running out of runway - can you help?

Unfortunately, if you don’t have a budget and at least some sort of traction with your product, it’s going to be an uphill battle. We’re good, but we can’t perform miracles.

What is the meaning of life, the universe and everything?

42

Get 500 free researched leads when you book a call with the team

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