Web3

Targeting Enterprise Web2 Institutions with Evergon Labs

Evergon Labs is a pioneer in real-world asset tokenization, offering a comprehensive platform called the Core Tokenization System (CTS) for financial institutions to tokenize various asset classes

challenge

Evergon Labs faced limited brand awareness in traditional finance sectors and needed to educate potential clients about the benefits of asset tokenization.

They also aimed to expand beyond real estate into new asset classes but lacked an effective outreach strategy.

With a technology like tokenization, it’s extremely difficult to find active stakeholders in traditional industries as the technology is so new.

Approach

  • Created hyper-targeted email campaigns to C-level executives in financial institutions.
  • Developed industry-specific use cases to demonstrate the value of Evergon's tokenization platform.
  • Organized pre & post tradeshow events with key stakeholders in Saudi, Uzbekistan, UK & US

Outcomes

  • 5 Enterprise meetings per week
  • Meetings booked & opportunities created with orgs like HSBC, Nvidia, Raiffeisen Bank, Banco BAI
  • Full copywriting & Intent data strategy built for identifying web3 intent in web2 industries
  • Created custom database and mapped entire TAM
  • Supported on investor outreach and booking meetings with Tier 1 VC's via cold email for Evergon's fundraise