SaaS

Building Salesflow's ARR from $0 - $4,000,000

Salesflow is a Linkedin automation tool designed to generate leads for Linkedin users. The company was spun off a lead generation agency and is bootstrapped to this day.

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“Leo helped build the foundations which enabled us laser target our ICP, we were then able to support hire 8 sellers and rise to $4M in ARR”

Anish Ullaskumar

Head Of Sales - Salesflow

challenge

Understanding true ICP beyond freelancers and solo founders.
How to build a scalable revenue operation that doesn’t rely on A players.
Understanding Key Sales Metrics

Approach

Understanding the best ICP for High Sales Velocity.
Implementing SaaS Sales Methodology for the Sales team.
Created Global hiring strategy onboarding.
Systemised inbound & outbound processes.
Implemented Sales Dashboards for Key Metrics.

Outcomes

Hired 8 sellers, globally.
Achieved record revenues, every quarter in 2021.
Created Leading Agency Programme in the Linkedin Automation space, accounting for 60% of teams revenue.
Opened up a second ICP for sales teams.

Building Salesflow's ARR from $0 - $4,000,000

challenge

Approach

Outcomes

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