SaaS

How we helped Channel Crawler...

ChannelCrawler is a SaaS platform that helps businesses find YouTube creators, influencers and their channels as well as their contact data. Think ZoomInfo for YouTubers

challenge

  • Whilst Channel Crawler had all the data imaginable across the YouTube creator community, their customers had a hard time connecting with those influencers

  • Clients would spend a lot of time trying to manually find creators and reach out 1-1 which didn’t scale

  • Often emails would land in spam with no real knowledge as to why

Approach

  • Build outbound cold email infrastructure that enabled inboxes to be reached without hitting spam

  • Create personalised copy based on Channel Crawlers key data points to increase response rates

  • Work with the teams to segment the market + refine their ICP using data

  • Run cohort based campaigns to refine where traction is and then double down on winning area’s

Outcomes

  • Increased brand visibility and generated a steady stream of qualified leads across various industries and target segments.

  • Secured partnerships with key channel partners and resellers, expanding Channel Crawler's reach and market presence.

  • 60% + Open Rates

  • Over 10,000 creators inboxes were reached each month

  • 3.4% positive response rate