Creating a hands-free opportunity engine for ChannelCrawler
London, Dubai, and Wyoming
Company Overview
Client Name:
Jake Kitchiner
About the Company:
Channel Crawler, a YouTube data analysis and competitor research tool.
Challenges we Faced
Whilst Channel Crawler had all the data imaginable across the YouTube creator community, their customers had a hard time connecting with those influencers
Clients would spend a lot of time trying to manually find creators and reach out 1-1 which didn’t scale
Often emails would land in spam with no real knowledge as to why
Our Approach
Build outbound cold email infrastructure that enabled inboxes to be reached without hitting spam
Create personalised copy based on Channel Crawlers key data points to increase response rates
Work with the teams to segment the market + refine their ICP using data
Run cohort based campaigns to refine where traction is and then double down on winning area’s
“TPBA was able to increase our outbound footprint, and help us scope out our TAM whilst I focussed on closing business. They operated as an extension of our team rather than a typical agency and we were able to get in rooms with companies we’ve long sought after.”
Jake Kitchiner
Co-Founder - Channel Crawler
Performance Metrics
Brand Strategy
Get 500 free leads for your team when you speak to us!
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