Creating a hands-free opportunity engine for ChannelCrawler

• Whilst Channel Crawler had all the data imaginable across the YouTube creator community, their customers had a hard time connecting with those influencers

• Clients would spend a lot of time trying to manually find creators and reach out 1-1 which didn’t scale

• Often emails would land in spam with no real knowledge as to why

• Build outbound cold email infrastructure that enabled inboxes to be reached without hitting spam

• Create personalised copy based on Channel Crawlers key data points to increase response rates

• Work with the teams to segment the market + refine their ICP using data

• Run cohort based campaigns to refine where traction is and then double down on winning area’s

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• Increased brand visibility and generated a steady stream of qualified leads across various industries and target segments.

• Secured partnerships with key channel partners and resellers, expanding Channel Crawler's reach and market presence.

• 60% + Open Rates

• Over 10,000 creators inboxes were reached each month

• 3.4% positive response rate