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SaaS

Supporting Bowimi adding £200,000 in ARR in 6 months

United Kingdom
Dom Bowcock

Company Overview

Client Name:
Dom Bowcock
About the Company:

Bowimi, a pioneering SaaS start up focussed on the FMCG (Fast Moving Consumer Goods) sector, embarked on a journey with The Playbook Agency to upgrade their outbound sales strategy. Bowimi's software empowers challenger F&B brands by simplifying field sales, operationalising data and engaging customers offline.

Challenges we Faced

  • Lacked foundations to make sales team successful as they started to grow
  • Needed help scaling team and revenue
  • Low pipeline coverage and conversion

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Our Approach

  • Diagnosed sales challenges using 4 pronged approach: Data, People, Process, Execution
  • Collaborated with team to prioritize high impact objectives 
  • Implemented ruthless deal qualification process
  • Created simple, data-driven sales process
  • Coached team and reviewed priority deals
  • Structured hiring strategy and ramped new hires quickly
  • Automated lead finding and prospecting

“It’s been a pleasure to work with TPBA and they’ve been a key support for us with our growth over the last year. In our first 6 months they supported an additional £200K in ARR growth and we continue to work with them to this day"”

Dom Bowcock

Co-Founder, Bowimi

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