SaaS

Supporting Bowimi adding £200,000 in ARR in 6 months

Bowimi, a pioneering SaaS start up focussed on the FMCG (Fast Moving Consumer Goods) sector, embarked on a journey with The Playbook Agency to upgrade their outbound sales strategy.

Bowimi's software empowers challenger F&B brands by simplifying field sales, operationalising data and engaging customers offline.

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“It’s been a pleasure to work with TPBA and they’ve been a key support for us with our growth over the last year. In our first 6 months they supported an additional £200K in ARR growth and we continue to work with them to this day"”

Dom Bowcock

Co-Founder, Bowimi

challenge

Lacked foundations to make sales team successful as they started to grow
Needed help scaling team and revenue
Low pipeline coverage and conversion

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Approach

Diagnosed sales challenges using 4 pronged approach: Data, People, Process, Execution
Collaborated with team to prioritize high impact objectives
Implemented ruthless deal qualification process
Created simple, data-driven sales process
Coached team and reviewed priority deals
Structured hiring strategy and ramped new hires quickly
Automated lead finding and prospecting

Outcomes

119% increase in revenue for outbound team
Opened Australian and US markets
SDR strategy implemented and hired
50% ARR growth (£200,000 in ARR added)
Bookings rate from email increased from 0.5% to 3%
Implemented new sales methodology and qualification process which increase win rates by 15%
53 meetings booked
41 opportunities created
Booked calls with Paypal and Coca Cola

And we still continue to work together!

Supporting Bowimi adding £200,000 in ARR in 6 months

challenge

Approach

Outcomes

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