Bowimi, a pioneering SaaS start up focussed on the FMCG (Fast Moving Consumer Goods) sector, embarked on a journey with The Playbook Agency to upgrade their outbound sales strategy. Bowimi's software empowers challenger F&B brands by simplifying field sales, operationalising data and engaging customers offline
- Lacked foundations to make sales team successful as they started to grow
- Needed help scaling team and revenue
- Low pipeline coverage and conversion
- Diagnosed sales challenges using 4 pronged approach: Data, People, Process, Execution
- Collaborated with team to prioritize high impact objectives
- Implemented ruthless deal qualification
- Created simple, data-driven sales process
- Coached team and reviewed priority deals
- Structured hiring strategy and ramped new hires quickly
- Automated lead and prospecting
- 119% increase in revenue for outbound team
- Opened Australian and US markets
- SDR strategy implemented and hired
- 50% ARR growth (£200,000 in ARR added)
- Bookings rate from email increased from 0.5% to 3%
- Implemented new sales methodology and qualification process which increase win rates by 15%
-53 meetings booked
-41 opportunities created
-Booked a call with Paypal and Coca Cola
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