Supporting Bowimi adding £200,000 in ARR in 6 months

Bowimi, a pioneering SaaS start up focussed on the FMCG (Fast Moving Consumer Goods) sector, embarked on a journey with The Playbook Agency to upgrade their outbound sales strategy.

Bowimi's software empowers challenger F&B brands by simplifying field sales, operationalising data and engaging customers offline.

• 119% increase in revenue for outbound team
• Opened Australian and US markets
• SDR strategy implemented and hired  
• 50% ARR growth (£200,000 in ARR added)
• Bookings rate from email increased from 0.5% to 3%
• Implemented new sales methodology and qualification process which increase win rates by 15%
• 53 meetings booked
• 41 opportunities created
• Booked calls with Paypal and Coca Cola

And we still continue to work together!