SaaS

Supporting Wide Charts to land first enterprise customers

Widecharts, is a SaaS that creates beautiful timelines for high level-presentations, roadmaps and big conversations.

As a startup transitioning from idea to consumer ready product, the next step was nailing their B2B proposition and landing paying users

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Their proven processes have not only helped us generate a vast amount of valuable leads, but also successfully convert a meaningful number into fruitful business and helped set us on the path to success

Matthew Constable

Co-Founder

challenge

Needed help generating leads and converting them into customers as a new SaaS startup
Lacked messaging that resonated with target customers
No clear ideal customer profile or outbound strategy
No customers outside of referral network

Approach

4000 net new contacts a month across 3 distinct campaigns and persona’s
Aligned messaging to ICP's problems and desired outcomes
Defined new persona’s and ICP’s by reviewing data from campaign testing
Implemented automated, scalable prospecting processIterated based on data to refine strategy

Outcomes

First enterprise sign ups including Warner Brothers, NHS, LivGolf
First paying Enterprise SaaS customers
Solidified B2B value proposition and messaging
Automated data-led prospecting process

Supporting Wide Charts to land first enterprise customers

challenge

Approach

Outcomes

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