StreamDNA is the largest searchable database for YouTube creators and influencers. Imagine ZoomInfo for Youtubers. With influencer marketing, outreach and influencer focussed SaaS platforms growing at a rapid rate, Jake (Co Founder and Head Of Business Development) wanted to take advantage of this
As the only sales focussed role in the business, Jake had a challenge between balancing closing inbound opportunities and creating opportunities via outbound- Whilst having tried outbound before and doing 1-1 outreach for key accounts, doing this at scale StreamDNA didn’t know where to start - Clear traction in other areas of the market, but lacked time to test those markets and gather the data to find message market fit
Domain and mailbox infrastructure set up to test up to 10 -12k total sends per month (approximately 3000 - 4000 new leads)- Analysed competitors followers and reached low hanging fruit that were already problem and solution aware- Analysed existing clients and created a lookalike strategy to leverage existing case studies- Scoped out TAM, SAM & SOM for new markets- Clay automations and systems set up to enrich and personalise every single cold email
Over 60% Average Open Rate across campaigns- Over 30 opportunities booked - Opened Influencer agency market- Key opportunities opened with orgs like Skillshare, Rhei and more- Clearer understanding of ICP for product and marketing initiatives-32 meetings booked-61 opportunities created
.svg)
