SaaS

Supporting Antler Backed Start-Up, Contexa, To Book Enterprise Opportunities and Pivot

Contexa is an AI tool that plugs into Figma and is specifically designed for UX designers and writers, who spend hours adjusting UX copy to fit branding guidelines.

It significantly improves the quality and consistency of UX copy, while simultaneously boosting efficiency through a 50% reduction in design time and an 80% reduction in budget.

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TPBA helped me build outbound traction and book consistent outbound opportunities with enterprise through LinkedIn and Email which was instrumental to gathering product feedback

Tony Susanto

Co-Founder - Contexa

challenge

Came to us quite late, with only 3 months of runway left and trying to raise quickly

Struggled to get outbound meetings and was landing in spam inboxes

No existing customers that were outside personal network Only Asia based customers

Approach

Build enterprise outbound strategy for US, UK and other APAC
Implement correct email infrastructure and multi-domain set up to ensure emails weren’t landing in spam
Use a LinkedIn Founder Led Sales strategy to enable a two pronged approach
Validate Contexa’s value proposition as a need or nice to have

Outcomes

First enterprise sign ups including Verkada, Hyland and Xoriant
Open rates increased from 15% to 50%
4 outbound meetings per week
Generated key market feedback from enterprise that steered Contexa to pivot as the value proposition was not a need to have

Supporting Antler Backed Start-Up, Contexa, To Book Enterprise Opportunities and Pivot

challenge

Approach

Outcomes

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