Artos Systems, a spin off from the Aventus Network (Initial Coin Offering $20M) was focussed on bringing DeFi technologies to B2B commerce, starting with Food and Beverages.The marketplace aimed to offer blockchain backed credit and facilitate B2B wholesale transactions between producers (Food and Beverage Manufacturers) and B2B buyers (Stores, Online Supermarkets and Rapid Delivery Organisations)
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Complex product for an unsophisticated market (no traction as a result) Unable to achieve “Message Market Fit”Lack of segmentation and GTM strategy Unable to scale outreach past 1-1 messaging
Understand how Artos’ ICP speak about their challenges and problemsCraft messagings that speaks to the problems and outcomes as opposed to Web3 and DeFi “Jargon”Create and implement sales operations stack that can reach out to 1000’s of leads weeklyA/B/C test persona’s, territories and messaging to find where works, and add fuel to the fire Create hiring strategy and GTM plan to expand and maintain acquisition goalsCreate foundational sales playbook for new hires to utilise and layer on succes
30% Week on Week user acquisition growth across key channels (Cold email, LinkedIn and Calling) 6 SDR’s hired and ramped +1000 B2B customers over a 90 day period with an ACV of $1,200 “Message Market Fit” achieved with consistent meeting and deal flow
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