Case Studies
Evergon Labs - Empowering Institutions with Compliant Asset Tokenization
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Evergon Labs is a pioneer in real-world asset tokenization, offering a comprehensive platform called the Core Tokenization System (CTS) for financial institutions to tokenize various asset classes.
Evergon Labs faced limited brand awareness in traditional finance sectors and needed to educate potential clients about the benefits of asset tokenization. They also aimed to expand beyond real estate into new asset classes but lacked an effective outreach strategy.
With a technology like tokenization, it’s extremely difficult to find active stakeholders in traditional industries as the technology is so new.
Created hyper-targeted email campaigns to C-level executives in financial institutions.
Developed industry-specific use cases to demonstrate the value of Evergon's tokenization platform.
Organized pre & post tradeshow events with key stakeholders in Saudi, Uzbekistan, UK & US
5 meetings per week (Average)
Meetings booked with orgs like HSBC, Nvidia, Raiffeisen Bank, Banco BAI
Full copywriting & Intent data strategy built
Average open rate of 67.46%
"The Playbook Agency's outbound strategies have been a game-changer for our business development efforts. Their ability to simplify complex concepts and reach the right decision-makers has accelerated our growth beyond our expectations"
Hassan Tariq (VP Commercial)