Case Studies
10x ROI in 60 days with Web3 Compliance SaaS
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NexeraID is a leading provider of compliance solutions for Web3 businesses, offering an integrated platform for KYC, KYB, KYT, and AML processes. Their all-in-one solution streamlines customer onboarding and monitoring for crypto exchanges and other blockchain-based businesses.
Web3 is notoriously the hardest industry to crack for outbound. Stakeholders are quite often hidden and the data available on traditional data providers is severely limited.
Their traditional marketing efforts were yielding low conversion rates, and they needed a scalable outbound strategy to support their rapid business growth in the competitive Web3 compliance sector.
Developed highly personalised email sequences targeting compliance officers and C-suite executives in the crypto industry.
Built internal database for Web3 organisations across different territories
Created a LinkedIn outreach to support trade show and webinar outreach to establish NexeraID as a thought leader in Web3 compliance.
Implemented targeted account-based marketing (ABM) campaigns for key accounts identified in the crypto and fintech sectors.
Integrated intent data to identify companies actively seeking compliance solutions in the Web3 space.
40+ meetings booked so far
6 figure ARR deal closed within 60 days of outbound starting (10x ROI)
Secured opportunities with key players in Web3 that the team had not been able to reach previously
Key Tradeshows within the sector effectively targeted like Token2049 with pre & post show sequences leading to in-person meetings
Team able to focus on tier 1 accounts whilst TPBA took care of the rest
"The Playbook Agency's deep understanding of the Web3 space and innovative outbound strategies have been instrumental in our growth. They transformed our lead generation efforts from a scattergun approach to a precision-targeted operation"
Anas Ammari (Business Development Leader)