Case Studies
Supporting Wide Charts to land first enterprise customers
Widecharts, is a SaaS that creates beautiful timelines for high level-presentations, roadmaps and big conversations. As a startup transitioning from idea to consumer ready product, the next step was nailing their B2B proposition and landing paying users.
Needed help generating leads and converting them into customers as a new SaaS startup.
Lacked messaging that resonated with target customers.
No clear ideal customer profile or outbound strategy.
No customers outside of referral network.
4000 net new contacts a month across 3 distinct campaigns and personas.
Aligned messaging to ICP's problems and desired outcomes.
Defined new persona’s and ICP’s by reviewing data from campaign testing.
Implemented automated, scalable prospecting process.
Iterated based on data to refine strategy.
First enterprise sign ups including Warner Brothers, NHS, LivGolf.
First paying Enterprise SaaS customers.
Solidified B2B value proposition and messaging.
Automated data-led prospecting process.
“Their proven processes have not only helped us generate a vast amount of valuable leads, but also successfully convert a meaningful number into fruitful business and helped set us on the path to success"
Matthew Constable (Co-Founder)