Case Studies
Unlocking 10 opportunities a month via email channels for StreamDNA
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StreamDNA is the largest searchable database for YouTube creators and influencers. Imagine ZoomInfo for Youtubers. With influencer marketing, outreach and influencer focussed SaaS platforms growing at a rapid rate, Jake (Co Founder and Head Of Business Development) wanted to take advantage of this.
As the only sales focussed role in the business, Jake had a challenge between balancing closing inbound opportunities and creating opportunities via outbound
Whilst having tried outbound before and doing 1-1 outreach for key accounts, doing this at scale StreamDNA didn’t know where to start
Clear traction in other areas of the market, but lacked time to test those markets and gather the data to find message market fit
Domain and mailbox infrastructure set up to test up to 10 -12k total sends per month (approximately 3000 - 4000 new leads)
Analysed competitors followers and reached low hanging fruit that were already problem and solution aware
Analysed existing clients and created a lookalike strategy to leverage existing case studies
Scoped out TAM, SAM & SOM for new markets
Clay automations and systems set up to enrich and personalise every single cold email
Over 60% Average Open Rate across campaigns
Over 30 opportunities booked
Opened Influencer agency market
Key opportunities opened with orgs like Skillshare, Rhei and more
Clearer understanding of ICP for product and marketing initiatives
“TPBA were able to increase our outbound footprint, and help us scope out our TAM whilst I focussed on closing business. They operated as an extension of our team rather than a typical agency and we were able to get in rooms with companies we’ve long sought after.”
Jake Kitchiner (Co-Founder & Head Of Business Development)