Case Studies
Supporting Antler Backed Start-Up, Contexa, To Book Enterprise Opportunities and Pivot
Contexa is an AI tool that plugs into Figma and is specifically designed for UX designers and writers, who spend hours adjusting UX copy to fit branding guidelines. It significantly improves the quality and consistency of UX copy, while simultaneously boosting efficiency through a 50% reduction in design time and an 80% reduction in budget.
Came to us quite late, with only 3 months of runway left and trying to raise quickly.
Struggled to get outbound meetings and was landing in spam inboxes.
No existing customers that were outside personal network.
Only Asia based customers.
Build enterprise outbound strategy for US, UK and other APAC.
Implement correct email infrastructure and multi-domain set up to ensure emails weren’t landing in spam.
Use a LinkedIn Founder Led Sales strategy to enable a two pronged approach.
Validate Contexa’s value proposition as a need or nice to have.
First enterprise sign ups including Verkada, Hyland and Xoriant.
Open rates increased from 15% to 50%.
4 outbound meetings per week generated.
Feedback from enterprise steered Contexa Founder to pivot as the value proposition was not a need to have.
“TPBA helped me build outbound traction and book consistent outbound opportunities with enterprise through LinkedIn and Email which was instrumental to gathering product feedback”
Tony Susanto (Co-Founder)