Case Studies
Channel Crawler
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ChannelCrawler is a SaaS platform that helps businesses find YouTube creators, influencers and their channels as well as their contact data. Think ZoomInfo for YouTubers.
Whilst Channel Crawler had all the data imaginable across the YouTube creator community, their customers had a hard time connecting with those influencers
Clients would spend a lot of time trying to manually find creators and reach out 1-1 which didn’t scale
Often emails would land in spam with no real knowledge as to why
Build outbound cold email infrastructure that enabled inboxes to be reached without hitting spam
Create personalised copy based on Channel Crawlers key data points to increase response rates
Work with the teams to segment the market + refine their ICP using data
Run cohort based campaigns to refine where traction is and then double down on winning area’s
Increased brand visibility and generated a steady stream of qualified leads across various industries and target segments.
Secured partnerships with key channel partners and resellers, expanding Channel Crawler's reach and market presence.
60% + Open Rates
Over 10,000 creators inboxes were reached each month
3.4% positive response rate
"We’ve used other influencer outreach agencies, the trouble is you just get handed off to an account manager that doesn’t really have much business context. The team at TPBA & Channel Crawler helped us every step of the way"
- Channel Crawler Client (Founder)