Case Studies
Supporting Bowimi adding £200,000 in ARR in 6 months
Bowimi, a pioneering SaaS start up focussed on the FMCG (Fast Moving Consumer Goods) sector, embarked on a journey with The Playbook Agency to upgrade their outbound sales strategy. Bowimi's software empowers challenger F&B brands by simplifying field sales, operationalising data and engaging customers offline.
Lacked foundations to make sales team successful as they started to grow.
Needed help scaling team and revenue.
Low pipeline coverage and conversion.
Diagnosed sales challenges using 4 pronged approach: Data, People, Process, Execution.
Collaborated with team to prioritize high impact objectives.
Implemented ruthless deal qualification.
Created simple, data-driven sales process.
Coached team and reviewed priority deals.
Structured hiring strategy and ramped new hires quickly.
Automated lead and prospecting.
119% increase in revenue for outbound team.
Opened Australian and US markets.
SDR strategy implemented and hired.
50% ARR growth (£200,000 in ARR added).
Bookings rate from email increased from 0.5% to 3%.
Implemented new sales methodology and qualification process which increase win rates by 15%.
“Booking increased from 0.5% to 3% conversion, our sales team are more confident in closing and as a result, ARR is up 50% overall”
Dom Bowcock (Co-Founder, Bowimi)